Interflora misleads consumers in Australia

1300 FLOWERS is a reputable flower retailer that provides beautiful flowers and associated gifts delivered across Australia. With our head office based in Brisbane, 1300 FLOWERS is an Australian owned and operated business that takes pride in providing our customers with quality flower arrangements, impeccable customer service and the best value for money.

Due to these factors, 1300 FLOWERS has been the fastest growing delivered flowers retailer in recent years as customers have discovered our excellent retail offering and recommended us to their family, friends and colleagues. In brief, there are two ways of purchasing from 1300 FLOWERS. The first way is to phone us on 1300 FLOWERS (1300 356 937) and talk to one of our friendly staff members. The second way is to visit us at www.1300flowers.com.au where you will find our appealing and easy to use web site. Please note that the domain name of our web site ends in “au” because this is the most commonly used domain name ending that denominates an Australian business.

As a result of our recent success, however, other flower retailers are trying to piggy back on our brand in a bid to get more customers in a sneaky and misleading way. One example is a competitor that owns the domain name www.1300flowers.com or essentially our domain name without the .au at the end. The misleading issue is that when consumers type in this domain name into their computer browser clearly wanting to shop with 1300 FLOWERS, they are redirected without any explanation to another online flower retailer web site at www.flowers.com.au. Having done some research, we have actually found the owner of this business at www.flowers.com.au to be none other than Interflora!

To us, this behaviour is clearly confusing and misleading to the consumer. In essence, it is no different to a consumer typing in www.ford.com and being redirected to land on a Holden web site without any explanation. In fact, we regularly get phone calls from consumers who are either confused about the web site they have been redirected to or try and order a product on the competitor website thinking it was a 1300 FLOWERS product.

Please type in our full domain name of www.1300flowers.com.au to ensure that you get the high standard of flowers, customer service and value you have come to expect from 1300 FLOWERS.

Interflora flower arrangement sizes are important with online florists

1300FLOWERS, Interflora, Ready Flowers, Easy Flowers

At 1300 FLOWERS, we believe in the old adage of what you see is what you get. Unlike many online flower retailers including Interflora, we have a different photo for each of our different flower arrangements including flower arrangements that come in different sizes. For example, if we offer an arrangement in a regular and a large size, we will have 2 different photos with 2 different corresponding product names on our website so that it is impossible to get the two products mixed up.

So when you have a spare moment, why don’t you have a look for yourself and check out our website at www.1300flowers.com.au versus some of the other floral retailer websites including Interflora and see what you think. Our guess is that you will find our website clearer and easier to use than the websites of Interflora and other flower retailers.

One other difference between 1300 FLOWERS and other flower retailers such as Interflora is in the direct florist network we use. We have a tight network of around 50 hand selected florists around Australia whereas Interflora has thousands of member florists which fulfill your order. The result is that our florists have a very deep relationship with 1300 FLOWERS and know our flower arrangements intimately which leads to better quality and fresher delivered flowers. Of course, this also adds to the point that what you see is what you get when you order flowers from 1300 FLOWERS.